As many people across the UK found a European summer holiday prohibitively expensive in 2022, the McDonald's Summer Menu offered the opportunity to enjoy the tastes of the mediterranean without having to leave home. 
The logos were influenced by the typography of Mediterranean 1960s travel posters, while the crisp, seaside backgrounds emphasised the summer holiday feel of the campaign.
Creative Direction: Andrew Long & James Millers
Creative team: Angus Crombie & Drew Davies
VI Design & Art Direction: Augusta Lindquist
Photography: Gus Filgate
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