Sloggi approached Mullenlowe London to refresh their brand identity. Along with a new logo and branding guidelines, a new design language was developed to go across all of Sloggi's product packaging.
Constrained to existing packaging die cuts, the challenge was to update both new and existing series with a cohesive, colourful and consumer-friendly design that worked within existing parameters.
The designs launched in Spring/Summer 2019.
Women's card riders for products on hangers
Head of Design: Ryan Self
Lead Designer: Silvia Sella
Design: Augusta Lindquist
Photography: Christopher Fenner