Sloggi approached Mullenlowe London to refresh their brand identity. Along with a new logo and branding guidelines, a new design language was developed to go across all of Sloggi's product packaging. 
Constrained to existing packaging die cuts, the challenge was to update both new and existing series with a cohesive, colourful and consumer-friendly design that worked within existing parameters.
The designs launched in Spring/Summer 2019.
Women's card riders for products on hangers

Men's Regular Channel packaging design for EVER Fresh

Men's Regular Channel EVER Series packaging

Women's 100 Regular Channel box design

Various other Mens Regular Channel pack designs

Mens Hyper Channel

Old (existing) and new packaging designs side by side

Limited Edition Women's packaging design for The '79 high cut brief

Brand colour palette arranged by comfort platforms

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